Sirius XM Radio Inc (NASDAQ:SIRI) Tries To Connect With Golf Enthusiasts
Sirius XM Radio Inc (NASDAQ:SIRI) announced today that in its continued
efforts to attract a cross section of the population to its radio programming has tied up with Jim McLean Golf Schools founder Jim McLean to host a radio chat show related to golf along with Jeff Warne who is a PGA professional. This show is to be aired twice every week and is expected to draw in huge listenership of would-be and aspiring golf players who would be keen to lap up the coaching tips the two pros are to deliver through the show. Today’s announcement is categorized as a teaser and the details of the show timings and its launch date are yet to be announced by the online radio broadcaster.
Commenting about the program, popular golf trainer Jim McLean has been quoted as saying, “I’m very excited to join SiriusXM PGA TOUR Radio to do a show featuring golf instruction. My livelihood is based solely on teaching the game of golf. I teach golf to beginners and the
best players in the world at my golf schools, and I love to talk about every aspect of instruction.”
Falls behind Pandora
In spite of hosting such popular programs, investment rating firm Piper Jaffray which analyzed real time twitter user comments about the radio stations and their programming to come up with stack racking of Radio channels in U.S has placed Sirius XM Radio Inc (NASDAQ:SIRI) in the third spot. In the latest weekly report released yesterday, Sirius XM Radio Inc (NASDAQ:SIRI) biggest competitor Pandora Media (NYSE:P) has managed to occupy the top spot. Apple Inc (NASDAQ:AAPL) iTunes radio takes the second position.
Sirius XM Radio Inc (NASDAQ:SIRI) boasts of close to 25.6 million active subscribers and reported a net income of $624 million in the past 12 months.