Some reasons as to how Yahoo! Inc. (NASDAQ:YHOO) can regain its users and challenge its competitors

Posted by sara Frank July 10, 2013 0 Comment 688 views

Yahoo! Inc. (NASDAQ:YHOO) has recently announced that they have acquired Xobni for $30 to $40 million and earlier this month the company has also acquired Qwiki Inc for $50 million. The company’s acquisition of Tumblr for $1.1 billion can prove to be another major boost to the turnaround plan. These acquisitions will surely lead the company to grow in the future.

Xobni is an application which manages email and address book. It helps the user to get its contact synchronized in one’s mobile by importing them by connecting through one’s different accounts. Qwiki is an application which enables the users to generate a mini movie with the help of the photographs and the videos stored in their phones.

The company has acquired key technologies businesses in the recent year. With these acquisitions the company is pacing up its engineering talents by providing their properties at a cheaper rate. This can help the company to regain its popularity and users and can give a tough competition to its rivals in the social marketing segment. The company’s strategy to acquire such applications is the accelerating use of the smartphones and tablets. These applications as provided to the users can broaden and strengthen Yahoo!’s expertise in the mobile segment.

Marissa Ann Mayer the President, CEO and Director to the company has recently revealed that the interaction of their homepage has increased by 25% since overhaul, while the restored Flickr has reported an increase of 400% in the number of uploads. The company has also announced to expand its team by creating 100 new job opportunities in La Vista, Nebraska.

The stock of the company has increased by 36.79% since the beginning of the year with its acquisitions of several businesses. The company is trading in its bullish zone and has closed at $26.67 in its previous day’s trading session.

About sara Frank

Sara Frank is our chief congressional correspondent, Sara has covered the presidential campaign, Congress and congressional campaigns. Prior to that, she covered the U.S. House. Sarahas also worked covering the House, Senate and campaign finance. Among the numerous honors she has received for his reporting, Sara is the recipient of an Emmy Award from The National Academy of Television Arts and Sciences. She was also nominated four times for a national Cable Ace Award.

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