Southwest Airlines Co (NYSE:LUV) the Boeing 737 max launch-pad

Posted by Michael Korte June 28, 2013 0 Comment 1595 views


Southwest Airlines Co (NYSE:LUV) will be receiving its very first batch of Boeing 737 Max 8 jets well before schedule.  Boeing said that its first delivery of these jets to LUV will take place in the 2017 Q3, which is 3 months prior to the pre-scheduled date. With this speeded-up delivery, Boeing is making an effort to mend its bruised image. Over the past several years, the aircraft manufacturer has run behind schedule on many jet deliveries. In a statement, the company’s vice-president of airplane development said that improvement in workshops, testing and strong early data have all been contributing factors in validating the performance of the airplane and pulling in the schedules.

In May, both the companies had announced that LUV will be the launch customer of these highly advanced 737 max Jets and had placed firm orders for 326 aircraft right through to 2027. This jet had been officially launched in 2011 August and will provide customers a 13% improvement in fuel-burn over the most fuel-efficient airplanes with the same seating specifications.

Big planes, big savings

The Boeing 737 MAX will top on fuel-efficiency parameters which is what airlines demand and need in the future. The engine that the 737 is outfitted with the muscle of a CFM International LEAP-1B engine. The updated Advanced Technology winglet, will mean that the airplanes will have less drag and the performance of the 737 MAX will be optimized.

From Southwest Airlines Co (NYSE:LUV)’s perspective, having a fleet of these planes will mean savings which the company may be able to pass on to flyers. The reliability factor is one that is all-important as well. On-time performance is what influences a passenger’s perception of an airline as everyone is short-strapped for time and seems to be jet-setting around the world. The revamped and redesigned interiors of the 737  spell luxury in the air with appealing features and modern-sculpted sidewalls that give flyers a sense of being connected with the flying experience.


About Michael Korte

Michael Korte an investigative reporter at GDP Insider and is a breaking news reporter. Michael work includes investigations of misconduct by federal prosecutors and industrial air pollution around the nation's schools. His reporting has been recognized with the Hillman Prize for Newspaper Journalism, the Grantham Prize for Excellence in Reporting on the Environment, and the Philip Meyer Journalism Award for reporting that incorporates social science methods.

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