Texas Instruments Inc (NASDAQ:TXN)’s SerDes chips provide a low-EMI, tablet-like experience across all vehicle models from entry-level sedans to luxury SUVs.

Posted by Samantha Donahue July 12, 2013 0 Comment 1072 views


Texas Instruments Inc (NASDAQ:TXN) is a company engaged in designing and making semiconductors which later on is sold to the electronic designers and manufacturers across the globe. The Company mainly operates in four segments namely Analog, Embedded Processing, Wireless and Other.

Texas Instruments has recently reported that they have expanded their FPD-Link III automotive-grade SerDes family with the industry’s most feature-rich chipset. The DS90UH927Q-Q1 serializer and DS90UH928Q-Q1 deserializer are designed to deliver the uncompressed high-definition (HD) digital video and audio to the touchscreen LCD panels in a vehicle giving a perfect display to the central and rear passengers. Industry’s only deserializer the DS90UH928Q-Q1 is specifically designed to offer automatic cable equalization, white balancing and 24-bit color dithering. These features makes the said LCD panel to provide their customers with the highest performance, lowest electromagnetic interference (EMI) and lowest possible cost as compared to the other market competitive solutions.

The chipset is also certain supportive features like a direct connection to LVDS input sources and displays which includes the OpenLDI (LVDS digital interface) standard and high-bandwidth digital content protection (HDCP). Such features enable it to provide the lowest possible EMI as it reduces the number of signal lines by 68 percent. Compared to the competition, TI’s FPD-Link family gives system architects a greater number of video sources and displays that can be directly connected to the automotive video network. The company through its innovative technologies and new designs is successful in maintaining its position in the global market and continues to trade in its bullish zone.

The stock of the company has increased by 22% since the beginning of the year. The company has a market capitalization of $41.23 billion with 1.11 billion outstanding shares. The company’s stock closed at $37.17 posting a hike of 1.59% in its previous day’s trading session.


About Samantha Donahue

Samantha Donahue is a digital fellow with GDP insider. Samantha earned a Bachelor's degree in Government from Cornell University and later his Master's degree in Journalism from Columbia University. She has also received numerous awards from the Associated Press, Society of Professional Journalists, and other media organizations for many of her exclusive stories. Samantha thrives reporting on breaking news and as a general assignments news reporter.

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