Twitter Inc (NYSE:TWTR) Is Cognizant Of You And Me
Since its market debut earlier this month, the $22.33 billion market capped micro blogging and social media site Twitter Inc (NYSE:TWTR) has been putting in extra efforts to project that it is proactive in assessing prevailing customer sentiments and offering solutions to address their issues. It is in this context that one needs to analyze last Friday’s announcement by the blogging site that it is augmenting and extending security features that protect its user’s data.
Up’s Its Data Encryption Game
In its effort to showcase that it is conscious of the heightened vulnerability of its user’s data, Twitter Inc (NYSE:TWTR) has announced that it has introduced enhanced end to end encryption of data in order to protect user data and related information from being accessed by unauthorized entities. As with most other important information related to its operations, (Twitter had similarly announced its going public via a blog) Twitter management tweeted this information via a blog. They have disclosed that they have implemented a new technology described as “forward secrecy” which is expected to make it more difficult for encrypted data to be decrypted by outside agencies.
The actual blog post is being reproduced here for reader’s interest, “Forward secrecy is just the latest way in which Twitter is trying to defend and protect the user’s voice.”
Twitter Not Alone In This
Readers should note that Twitter Inc (NYSE:TWTR) has been the latest addition to the growing chorus of tech firms like BlackBerry Ltd (NASDAQ:BBRY), Yahoo! Inc (NASDAQ:YHOO) and Google Inc (NASDAQ:GOOG) who have been complaining about the increasing over reach by government agencies in accessing information and data related to its users. Some of these tech giants have also initiated their well publicised own data protection measures to stop such snooping by agencies.