Twitter Inc. (NYSE:TWTR) Is More Successful In Attracting Teens Compared To Facebook Inc (NASDAQ:FB)

Posted by Lynn Eisler December 5, 2013 0 Comment 1978 views


Twitter Inc. (NYSE:TWTR) has the answer on where the teens are moving away from Facebook Inc. (NASDAQ:FB) are going now a days. The latest report by comScore Inc. (NASDAQ:SCOR), a leading researcher of digital trends, revealed that majority of teenagers prefer Twitter Inc. (NYSE:TWTR)’s micro-blogging platform over Facebook and LinkedIn Corp (NYSE:LNKD)’s professional networking platform – as far the social media usage is concerned.

Age Group and Social Media

Twitter Inc. (NYSE:TWTR) stays ahead with 32.3% of teens giving thumbs up for Twitter in the 15-24 year age group, followed by 28.9% for Facebook and 21.4% for LinkedIn. In the 25-34 year age-group Facebook Inc. (NASDAQ:FB) leads the interest with 25.2% users nodding this social media giant as their favorite, followed by LinkedIn with 23.9% and Twitter with 22%.

And there is a take away news for the popular professional networking site LinkedIn Corp (NYSE:LNKD) also as it leads rest of the age group segments. LinkedIn dominates in the 35-44 year, 45-54 year and 55+ year age groups, ahead of Facebook and Twitter.

The Twitter Twister

The power of Twitter Inc. (NYSE:TWTR)’s micro-blogging platform lies in its 140 character limited tweets. The tweets are emerging as new generation’s communication medium, much more exciting and viral than the rival Facebook’s social media platform.

Moreover with almost 15 new job posts every minute, Twitter is also emerging as a prominent talent hiring platform and certainly a reason LinkedIn Corp (NYSE:LNKD) shall worry about. Its privacy policy and freedom to continuously follow one’s favorite celebrities, youth icons, athletes and leaders is attracting more teenagers and younger social media users to Twitter.

Tweaked Facebook

It is obvious that teen users do not want to read long Facebook status updates or lots of comments and non-stop notifications neither they are interested in much of news consumption. Amidst Twitter Inc. (NYSE:TWTR)’s growing significance in the social media’s single largest user group, Facebook Inc. (NASDAQ:FB) is trying hard to improve user experience to regain its popularity by improving user experience and engagement.



About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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