Twitter Inc. (NYSE:TWTR) Is More Successful In Attracting Teens Compared To Facebook Inc (NASDAQ:FB)
Twitter Inc. (NYSE:TWTR) has the answer on where the teens are moving away from Facebook Inc. (NASDAQ:FB) are going now a days. The latest report by comScore Inc. (NASDAQ:SCOR), a leading researcher of digital trends, revealed that majority of teenagers prefer Twitter Inc. (NYSE:TWTR)’s micro-blogging platform over Facebook and LinkedIn Corp (NYSE:LNKD)’s professional networking platform – as far the social media usage is concerned.
Age Group and Social Media
Twitter Inc. (NYSE:TWTR) stays ahead with 32.3% of teens giving thumbs up for Twitter in the 15-24 year age group, followed by 28.9% for Facebook and 21.4% for LinkedIn. In the 25-34 year age-group Facebook Inc. (NASDAQ:FB) leads the interest with 25.2% users nodding this social media giant as their favorite, followed by LinkedIn with 23.9% and Twitter with 22%.
And there is a take away news for the popular professional networking site LinkedIn Corp (NYSE:LNKD) also as it leads rest of the age group segments. LinkedIn dominates in the 35-44 year, 45-54 year and 55+ year age groups, ahead of Facebook and Twitter.
The Twitter Twister
The power of Twitter Inc. (NYSE:TWTR)’s micro-blogging platform lies in its 140 character limited tweets. The tweets are emerging as new generation’s communication medium, much more exciting and viral than the rival Facebook’s social media platform.
It is obvious that teen users do not want to read long Facebook status updates or lots of comments and non-stop notifications neither they are interested in much of news consumption. Amidst Twitter Inc. (NYSE:TWTR)’s growing significance in the social media’s single largest user group, Facebook Inc. (NASDAQ:FB) is trying hard to improve user experience to regain its popularity by improving user experience and engagement.