Twitter Inc. (NYSE:TWTR) Is Wooing Me And I Like It

Posted by Lynn Eisler November 14, 2013 0 Comment 2015 views

Twitter Inc. (NYSE:TWTR), the popular micro-blogging site also announced to allow its users to post GIF sort of comments. However for tweeting GIFs, one needs to share them from Giphy website. To tweet the animated GIF action, just go to Giphy website, select a GIF of your liking from number of categories, HOT 100, trending GIFs, featured tags, trending tags and more, and hit the Twitter share button. Besides Twitter Inc. (NYSE:TWTR), other social networking portals like Facebook Inc. (NASDAQ:FB) and Yahoo! Inc. (NASDAQ:YHOO)’s Tumblr also allows posting GIFs.

Alongside GIF commenting, Twitter Inc. (NYSE:TWTR) also announced yesterday the launch of custom timelines.

Why Custom Timelines?

Thanks to strife competition and mobile transition that the social media portals need to keep doing something new to keep the users engaged to maintain their market share as well as the interest of marketers as the ad revenue makes most of the earnings for companies such as Twitter Inc. (NYSE:TWTR) and Facebook Inc. (NASDAQ:FB). Moreover the ever growing world of mobile app is posing new threats to these social media giants. As an outcome the users get more interactive and engaging experience while spending their time on social networks.

What are Custom Timelines?

Launch of custom timelines by Twitter Inc. (NYSE:TWTR) is one more strategic development to maintain its competitiveness by offering users to create a timeline that surfaces when the conversation around a topic or an event takes off on the micro-blogging site. Users can create the custom timeline, name it and choose the tweets they want to add to it, either manually or programmatically.

Each timeline will be public with its own page on twitter and will allow the users to share so others can follow along as the user adds more tweets. The custom timelines can also be embedding on websites.

How Custom Timelines Works for Marketers?

The tool is scalable for enterprise marketers and allows them to easily pick and choose the best content from an event for marketing purposes. Twitter Inc. (NYSE:TWTR) also unveiled an API for custom timelines which will allow marketers to select through tweets programmatically.

About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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