Twitter Inc. (NYSE:TWTR)’s Twinkles to Win Users and Advertisers

Posted by Chris Bell December 13, 2013 0 Comment 925 views

Twitter Inc. (NYSE:TWTR) continues its up streak with more than 33% gains in past one week. On Thursday, the stock surged more than 5.7% and marked a fresh life high of $55.87 before closing at $55.33. Yesterday the rival firm Facebook Inc. (NASDAQ:FB)’s stock also surged close to 5% to close at $51.83, however it is still trading $3 below its 52 week high of $54.83.

After going public, Twitter Inc. (NYSE:TWTR) is continually maintaining itself in the headlines with updates regarding newer ad displays, revenue streams and now with redesigning of members’ profiles and change in abusive behavior policy.

Members’ Profile Redesigning

Recently Bloomberg reported, sourcing a person with knowledge of the matter, that Twitter Inc. (NYSE:TWTR) is testing redesigns of members’ profiles to enhance the user engagement to its micro-blogging site. As a part the new profile page may highlight more useful post more prominently. This suggests how desperately Twitter Inc. (NYSE:TWTR) is attempting to make its user engagements more valuable to advertisers.

Susquehanna Financial Group’s analyst Brian Nowak commented, “This is all part of the long-term story of Twitter improving their user offerings and improving their advertising offerings to ultimately drive more ad dollars.”

Abusive Behavior Policy

Recently, Twitter Inc. (NYSE:TWTR) changed its abusive behavior policy where a blocked user can view or tweet at the user who might have blocked him/her. Earlier the users were allowed to block the person to prevent them from following or interacting with their tweets.

While Twitter Inc. (NYSE:TWTR)’s CEO Dick Costolo defended this change citing it was in response to changes requested by victims of abuse; there is a huge outcry among users and hundreds have already signed an online petition seeking a reversal of this change.

Except for this recent change, Twitter Inc. (NYSE:TWTR) has maintained better policy record than its arch rival Facebook Inc. (NASDAQ:FB), reports Gerry Shih of Reuters.

About Chris Bell

Chris Bell is an investing reporter for GDP Insider. Chris covers financial markets and Wall Street, concentrating on developments affecting individual investors and their portfolios. Chris is also over consumer reporter and covers a wide variety of issues ranging from housing to immigration to urban poverty. Chris graduated from the University of Scranton with a degree in Communication and Philosophy. Chris's diligent investigations earned him the honor of being named "Best Reporter" once by the Headliners Foundation of Texas and once by the Houston Press Club.

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