Wal-Mart Stores Inc. (NYSE:WMT) Lost More Than It Gained?
Now that the dust is settling around the frenzied week of shopping in the run up to the thanks giving holiday and the attendant black Friday and cyber Monday sales promos, it is stock taking time at the various retailers across U.S. Be it traditional retailing giants like in store Wal-Mart Stores, Inc. (NYSE:WMT), Dollar General Corp.(NYSE:DG), Target Corporation (NYSE:TGT) or the new age digital shopping malls and mail order firms like eBay Inc (NASDAQ:EBAY), everywhere executives are busy working their calculators figuring out the sales that they have been able to garner in the past week and what those revenues mean to their profit margins( given the huge mark downs and incentives that companies resorted to in order to win over customers from rivals).
Wall Mart Had Pulled Out All Stops
The $264.9 billion market capped Wal-Mart Stores, Inc. (NYSE:WMT) is also doing the same. In the run up to the extended thanksgiving weekend, the Retailer which boasts of $474 billion in the trailing 12 months had pulled out all stops in order to render itself more attractive than its rival online and in store brethren. It had announced well in advance the early start to its sales during Thursday and Friday last week. It had also brought in place a quota system whereby the number of units of a particular product that a individual can purchase at the cut down prices had been limited.
Big Rush At Its Stores
Retail industry watchers have been commenting that the foot falls into the various storefronts of Wal-Mart Stores, Inc. (NYSE:WMT) during the key week in which the retailer claims a major chunk of its annual sales get recorded had been significantly higher. While official figures are yet to be released, they have pointed out that the bargain and special deal hunters did make a bee line to the world’s largest retailing store and the P.R folks at the company had their hands full in making sure that complimentary and flattering snap shots and customer videos got out to the social media.