What Does The Fox Say? According to Twenty-First Century Fox Inc (NASDAQ:FOXA)

Posted by Lynn Eisler September 30, 2013 0 Comment 2707 views

Fox Broadcasting Company is a Twenty-First Century Fox Inc (NASDAQ:FOXA) division. “The Fox” is a Norwegian pop song that very recently took the music world by storm and the company has bought the rights to this pop hit that went viral. A company spokesperson Gaude Paez, said that they have struck an agreement and now have the rights to use the song in their promos. The promo was completed 5 days post the song went viral but they were waiting for music clearance.

Ylvis, the Norwegian comedy group had released this song on YouTube and it has numerous animal calls and a tag line that says “What the Fox say”. Seems like that is what Twenty-First Century Fox Inc (NASDAQ:FOXA) latched on to. This song has sort of traveled the viral path like the Gangnam Style song did. The company’s video channel now features this song in the background of various commercials on the Channel.

Friday’s trading

In Friday’s trading session, Twenty-First Century Fox Inc (NASDAQ:FOXA) stock rose by 0.73%. The opening price of the shares was $32.78 which rose to an intraday high of $33.43 and dropped to a close of $33.26. Approximately 9.96 million shares were traded on Friday and the average volume of shares traded over a 30 day period was $8.70 million. The 52-week low of the shares was $26.99 and the 52-week high was $8.70. The company has a market cap of $76.81 billion.

The company

Twenty-First Century Fox Inc (NASDAQ:FOXA) was previously News Corporation. It has a wide portfolio of broadcast, film, cable, pay television and satellite assets across 6 continents. It has a vast global portfolio of broadcasting and cable properties and networks such as FXX, FOX, FX, FS1, National Geographic Channels, Fox Business Network, MundoFox, STAR, Fox News Channel, Fox Sports Network, Fox Sports, Fox Pan American Sports, 28 local-TV stations;

About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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