Where Is Amazon.com, Inc. (NASDAQ:AMZN) Trying Its Luck Now?

Posted by Beth Hart November 17, 2013 0 Comment 1855 views


Taking a cue from Netflix, Inc. (NASDAQ:NFLX) and Hulu, Amazon.com, Inc. (NASDAQ:AMZN), world’s largest online retailer, has produced its own shows that will only be available on Amazon Instant Video. The company has come up with its first original series “Alpha House” – which is half-hour political comedy. The show’s pilot was released earlier this year for all to see.

The series is up on Amazon Instant video – a content service for paying customers. Now, any Amazon member can click and watch the new series.

Amazon is offering the first three episodes of ‘Alpha House’ free of charge, however, the remaining episodes will be available every Friday (weekly) only for Amazon Prime customers.

In addition, the company is set to launch its second complete series “Betas” – which is about a group of friends who are trying to launch their startup in Silicon Valley – on November 22. This series will also be launched through the same release model, like Alpha Series.

The latest move by Amazon.com, Inc. (NASDAQ:AMZN) takes the company in altogether a new genre, which is currently led by rival Netflix. The content creation sees Amazon as the another player in the online video space, where Netflix has already tasted success with their political drama “House of Cards” which was even nominated for a best drama Emmy. ‘House of Cards’, starring Kevin Spacey, was available through Netflix online streaming service.

Amazon, over the past few years, has boosted its video streaming library and TV shows by entering into exclusive streaming partnership with series producers. But now, the company aims to build its loyal customers through building and producing its own shows.

So, Amazon’s official entry into original programming launches on Friday, with a debut of ‘Alpha House’.

Besides this, Amazon.com, Inc. (NASDAQ:AMZN) operates through its retail websites and also manufactures Kindle devices.



About Beth Hart

Beth is from New York. She has two master’s degrees and served as a lecturer in B-School. Her master’s degree is an MBA in Global Management from the University of Phoenix (2010). She has worked for small businesses, public agencies, and large corporations. She does write articles as a freelancer.

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