Whether You Liked “The Interview” Or Not? Sony Corp (ADR) (SNE) Was The Winner
It does appear that the hackers did more favor to Sony Corp (ADR) (NYSE:SNE) than either the hackers or the company would have imagined. But for the cyber attack issue, Sony Pictures’ movie, ‘The Interview,’ would not have generated the kind of interest that it current enjoys.
In the process, its subscriber’s base in YouTube more than doubled. Therefore, if the hackers won the first round, the company was the ultimate winner of the real life drama.
There was little doubt that Sony would have imagined that the film might have the potential to become an international attraction since it was termed as a lighthearted comedy based on a nuclear-armed ruler.
Initially, the cyber attackers were successful in forcing the company to cancel the premier in the U.S. on December 25. However, the U.S. President, Barrack Obama, has termed the decision as a mistake. The company’s decision only indicated playing into the hands of the hackers. As if heeding to the advice of Obama, Sony took the decision to stream the film online.
It was a fact that the release of the movie through the streaming services like YouTube made it to the national headlines once again. Till now, there was no official information on the total number of people purchasing the film online. However, early indications suggest that Sony’s decision to release the film was not a bad idea.
Subscribers of Sony Pictures Entertainment in YouTube more than doubled to 416,000 on December 25, the day of the movie release, from 173,000 on December 23. Still, it was growing.
Report indicated that at least 750,000 people would have downloaded the film in the first two days. At the box office, the film has also grossed $1 million during the Christmas. It might have been sharply lower than the film, ‘Unbroken’, has generated. However, on revenue per theater, the film did much better.