Who Will Win The Battle Between Microsoft Corporation (NASDAQ:MSFT) & Sony Corporation (ADR) (NYSE:SNE)?

Posted by Lynn Eisler December 2, 2013 0 Comment 1267 views

Microsoft Corporation (NASDAQ:MSFT) has been in the news lately for a lot of things, the most notable of which is the company’s Xbox One that is fighting tooth and nail for 1st position against Sony Corporation (ADR) (NYSE:SNE) PS4. Both these highly popular consoles have launched one on the heels of the other across 13 countries and people are heading for the stores and just lapping them up even as the companies are having a tough time with replenishing the stock.

Limited editions

Xbox One fans will rejoice when they hear that the limited Day One editions of the Xbox One are now back on the Microsoft Store online. This special bundle costs  $699.95, and has an add-on of 12 months of the Xbox Live Gold membership. The choice is between Forza Motosrport 5 or the Son of Rome. Alternatively consumers can opt for Microsoft Complete for the Xbox One.

All Day One editions have unique packaging. This includes a code for a special achievement-marking that indicates that that the Gamertag belongs to an early-adopter. These are no doubt  commanding very significantly high on-sell prices online. Most Xbox One fans have already started making a beeline for these consoles as the expectation is that this stock will not last too long online either.

New advertisements

Panning to another frame, Microsoft Corporation (NASDAQ:MSFT) has released an entire series of advertisements that spotlight the  features that are missing from the Galaxy Tab 10.1 from Samsung and comparing them to the features that the Microsoft Corporation (NASDAQ:MSFT) Surface RT has. It is the latest commercials attack that the company has launched against its competitors , after unforgettable campaigns against the Apple iPad and Google Chrome’s privacy issues. These advertisements use the lack of ports on the Galaxy Tab and the fact that it doesn’t support multiple accounts as one way of upping the image of the Surface 2.

About Lynn Eisler

Lynn Eisler is a national news reporter focusing on economic issues, data analysis and the financial health of state and local governments. Lynn has been honored with the H.L. Mencken Award for Investigative Reporting, the Champion of Justice Award for reporting on the drug war, and the John Hancock Award for business reporting. Lynn was also a Knight Medical School Fellow at the University of Michigan.

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