Will Apple Inc. (NASDAQ:AAPL)’s Unsettle Microsoft Corporation (NASDAQ:MSFT)
The iPhone 5S and iPhone 5C helped Apple Inc. (NASDAQ:AAPL) gain the largest market share in the U.S. smartphone market, crunching the market share of smartphone giant Samsung Electronics Ltd. (OTCMKTS:SSNLF) by more than 10%, in month of September 2013. But as the newly launched iPhone 5s could not boost global sales as targeted, Apple was looking forward to make some more unveiling announcements regarding all new OS X Mavericks, iMac Pro and iPad.
The all new OS X 10.9 Mavericks is expected to go live on the Mac App store before the end of this month and will also be available pre-installed with the Mac book Pro laptop. The latest feature with this new version may include a new maps app, iBooks, enhanced Safari, a tabbed finder, multiple displays and more. The Mac book Pro is believed to come with extended battery life and improved speed, packed with Intel’s Haswell processor. iPad 5 and iPad Mini 2 are anticipated to be slimmer in designs, packed with A7 chip.
Alongside Apple also announced that its refreshed operating system (OS) will be available for free download to Mac Users from the App Store. However it will be available for free only to users with OS X Moutain Lion or Snow Leopard enabled hardware. For the multi-user business platform, OS X Server, there will be an upgrade charge of $19.99. In contrast the rival technology firm, Microsoft Corporation (NASDAQ:MSFT) sells its upgraded OS Windows 8.1 and Pro at retail, for around $120 and $200 respectively. Apple’s contended strategy of giving away the refreshed OS for free to boost hardware sales, may left Microsoft user’s discontented or could even push Microsoft to give away some intangibles for free to its loyal users.
In another notable move affecting Microsoft, Apple made the iWork, suite of productivity apps that include Pages, Numbers and Keynote – free to anyone who buys new Apple devices. Moreover the users who already have iWork can also upgrade their apps for free. iWork hasn’t caused much apparent damage on Office, despite being there for many years. Though Microsoft has been working for developing Office suite for iPad for quite some time and hasn’t commented on product release, now it must be considering launching these applications sooner. Microsoft charges an annual subscription of $100 for Office 365.