Will “Gathr” ing help AOL, Inc (NYSE:AOL)?

Posted by Beth Hart October 1, 2013 0 Comment 1263 views


AOL, Inc (NYSE:AOL) says that Gathr users end up saving 50% or more of what they would normally pay and many big companies also benefit by offering bundling to customers. Though Gathr will be making its national debut this week, the company will market it aggressively only in Seattle and Atlanta and the Twin Cities, for the moment. They said that the television ads will be seen on a trial basis in these cities. In the stakeout phase, Gathr will be promoted on the web primarily in these 3 cities.

The transition

Many people still view AOL, Inc (NYSE:AOL) as a dial-up internet service provider and Gathr is sure to come as a surprise to them. Though the company still gets a large part of its revenue from internet access, it has transitioned over the last few years. The company offers a suite of standalone web services that are used via email, contact-management and scheduling and is in competition with companies like Google, Microsoft and Apple.

The company is now offering its customers offerings such as the AOL Reader. This is a site feed aggregator that is meant to be a replacement for Google’s Reader, that no longer exists. The company also provides original web-content through its video portal AOL ON.

Monday’s trading

AOL, Inc (NYSE:AOL) is a global internet services company. It has a variety of offering sand brands that its global audience enjoys. In Monday’s trading session, AOL, Inc (NYSE:AOL) rose by 0.55%. The company’s shares opened at a price of $34.05, climbed to an intraday high of $34.65 and dropped to a close of $34.58. Approximately 1.17 million shares were traded on Monday while an average volume of 1.15 million shares were traded over 30 days. The 52-week low of the shares is $29.16 while the 52-week high is $43.93. The company has a market capitalization of $2.65 billion.



About Beth Hart

Beth is from New York. She has two master’s degrees and served as a lecturer in B-School. Her master’s degree is an MBA in Global Management from the University of Phoenix (2010). She has worked for small businesses, public agencies, and large corporations. She does write articles as a freelancer.

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