Will Z30 help BlackBerry Ltd (NASDAQ:BBRY) to turnaround?

Posted by Michael Korte September 19, 2013 0 Comment 774 views

BlackBerry Ltd (NASDAQ:BBRY) launched its new flagship smartphone, the Z30, on Wednesday. There is a lot of speculation around the future of the company and it is trying very hard to maintain its footing in the smartphone market. The company was once a pioneer in the smartphone space but its rivals outpaced it. Last month, the company said that it is considering an outright sale as its Blackberry 10 operating-system smartphones have not performed well in the market.

The long-awaited one

The long-awaited Z30 is the successor of the much smaller Z10 and is the company’s latest flagship device. The Z10 had been launched at the start of 2013. The Z30 touts a 5” display and has a 1.7 GHz processor. It is in straight competition with the iPhone 5S and the Samsung Galaxy 4. There are also a range of Google’s Android-run devices that the Z30 will be competing with. The fact that there is no clarity about its future makes it very difficult for the company to generate consumer interest in its latest launch.

Big plans didn’t materialize

The company always had very grand plans of making its Blackberry 10 OS the No 3 smartphone system in the market. However, latest market studies have indicated that Microsoft’s Windows Phone platform is a more likely contender to the spot. The latter’s devices have been making a mark lately and are more popular.

Though the latest line of blackberry devices has received a fairly warm welcome from reviewers, analysts are of the opinion that the company just doesn’t have the financial leverage that it needs to stay above tech biggies like Samsung, apple and Microsoft.  Some analysts are of the opinion that the other latest hurdle for BlackBerry Ltd (NASDAQ:BBRY), is Microsoft’s NOK acquisition. The former is all set to redouble its moving-up efforts in the mobile space.

About Michael Korte

Michael Korte an investigative reporter at GDP Insider and is a breaking news reporter. Michael work includes investigations of misconduct by federal prosecutors and industrial air pollution around the nation's schools. His reporting has been recognized with the Hillman Prize for Newspaper Journalism, the Grantham Prize for Excellence in Reporting on the Environment, and the Philip Meyer Journalism Award for reporting that incorporates social science methods.

View all post by Michael Korte Visit author's website

Write Your Comment