Will Z30 help BlackBerry Ltd (NASDAQ:BBRY) to turnaround?
BlackBerry Ltd (NASDAQ:BBRY) launched its new flagship smartphone, the Z30, on Wednesday. There is a lot of speculation around the future of the company and it is trying very hard to maintain its footing in the smartphone market. The company was once a pioneer in the smartphone space but its rivals outpaced it. Last month, the company said that it is considering an outright sale as its Blackberry 10 operating-system smartphones have not performed well in the market.
The long-awaited one
The long-awaited Z30 is the successor of the much smaller Z10 and is the company’s latest flagship device. The Z10 had been launched at the start of 2013. The Z30 touts a 5” display and has a 1.7 GHz processor. It is in straight competition with the iPhone 5S and the Samsung Galaxy 4. There are also a range of Google’s Android-run devices that the Z30 will be competing with. The fact that there is no clarity about its future makes it very difficult for the company to generate consumer interest in its latest launch.
Big plans didn’t materialize
The company always had very grand plans of making its Blackberry 10 OS the No 3 smartphone system in the market. However, latest market studies have indicated that Microsoft’s Windows Phone platform is a more likely contender to the spot. The latter’s devices have been making a mark lately and are more popular.
Though the latest line of blackberry devices has received a fairly warm welcome from reviewers, analysts are of the opinion that the company just doesn’t have the financial leverage that it needs to stay above tech biggies like Samsung, apple and Microsoft. Some analysts are of the opinion that the other latest hurdle for BlackBerry Ltd (NASDAQ:BBRY), is Microsoft’s NOK acquisition. The former is all set to redouble its moving-up efforts in the mobile space.