Zero market emotion for Research In Motion Ltd (NASDAQ:BBRY)’s 10.2 OS update
Michael Clewley, Research In Motion Ltd (NASDAQ:BBRY)’s product manager has confirmed the update for the Blackberry, for later this year. He also revealed few of the upcoming features such as standard multiple alarms, Unicode emojis, reminders as well as level 1 notifications. The series of screen-shots that can be seen online, the Blackberry 10.2 pre-release version gives a better idea of all the new features. It looks like the update will bring pretty quick actions to all the notifications. For example, users will be able to respond to any message directly from the notification area. The Wi-Fi Direct support is another new feature. This will allow users to share content through Wi-Fi without the necessity of a router.
It definitely seems like the company is trying its level best to position itself as a viable contender to Google and Apple in the smartphone market. But, somehow it doesn’t seem to be able to make too much of a success of it as its flagship touchscreen device hasn’t had too many takers.
The third alternative
IT departments in corporates have been on the lookout for an alternative to Google’s Android-operated devices and Apple’s iPhones in order to ensure price competition and innovation. Despite this, BBRY has not received too much support and consumers are opting for Samsung and Apple’s touchscreen devices. As if to underscore this, the company missed analysts’ projections for profits and phone shipments. Now with the growing amount of skepticism surrounding its products, Blackberry may see even further declines and it also means that Microsoft’s Windows Phone is more likely to be the third option that corporates and users on the whole, are looking for.
Since there has been a drastic drop for Blackberry devices amongst corporate employees, some companies will probably end up turning-off the BBRY Enterprise Server. This is the back-office software that allows Blackberry users secure email access and synchronize their appointments within the corporate network. No doubt, Research In Motion Ltd (NASDAQ:BBRY) is trying hard to return to its lost glory, Sadly, either no one’s paying attention or maybe no one is impressed .