Zero market emotion for Research In Motion Ltd (NASDAQ:BBRY)’s 10.2 OS update

Posted by Michael Korte July 5, 2013 4 Comments 2176 views

Michael Clewley, Research In Motion Ltd (NASDAQ:BBRY)’s product manager has confirmed the update for the Blackberry, for later this year. He also revealed few of the upcoming features such as standard multiple alarms, Unicode emojis, reminders as well as level 1 notifications. The series of screen-shots that can be seen online, the Blackberry 10.2 pre-release version gives a better idea of all the new features. It looks like the update will bring pretty quick actions to all the notifications. For example, users will be able to respond to any message directly from the notification area. The Wi-Fi Direct support is another new feature. This will allow users to share content through Wi-Fi without the necessity of a router.

It definitely seems like the company is trying its level best to position itself as a viable contender to Google and Apple in the smartphone market. But, somehow it doesn’t seem to be able to make too much of a success of it as its flagship touchscreen device hasn’t had too many takers.

The third alternative

IT departments in corporates have been on the lookout for an alternative to Google’s Android-operated devices and Apple’s iPhones in order to ensure price competition and innovation. Despite this, BBRY has not received too much support and consumers are opting for Samsung and Apple’s touchscreen devices. As if to underscore this, the company missed analysts’ projections for profits and phone shipments. Now with the growing amount of skepticism surrounding its products, Blackberry may see even further declines and it also means that Microsoft’s Windows Phone is more likely to be the third option that corporates and users on the whole, are looking for.

Since there has been a drastic drop for Blackberry devices amongst corporate employees, some companies will probably end up turning-off the BBRY Enterprise Server. This is the back-office software that allows Blackberry users secure email access and synchronize their appointments within the corporate network. No doubt, Research In Motion Ltd (NASDAQ:BBRY) is trying hard to return to its lost glory, Sadly, either no one’s paying attention or maybe no one is impressed .

About Michael Korte

Michael Korte an investigative reporter at GDP Insider and is a breaking news reporter. Michael work includes investigations of misconduct by federal prosecutors and industrial air pollution around the nation's schools. His reporting has been recognized with the Hillman Prize for Newspaper Journalism, the Grantham Prize for Excellence in Reporting on the Environment, and the Philip Meyer Journalism Award for reporting that incorporates social science methods.

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There are 4 Comments

  1. Dave
    - July 5, 2013
      -   Reply

    Nothing really has changed at BlackBerry, they are still doing the same thing that got them in trouble in the first place.

  2. Raj
    - July 5, 2013
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    Another useless article. Windows Phone replace BES? Enterprise that use Windows Phones like Home Depot are delusional. Cite reasons like it has Office, try typing on a touch screen quickly and accurately. The Q10 is the only modern qwerty smartphone. The Z10 is a consumer product late in the game. Windows Phone 7 was released back in 2010 and only now starting to see traction. As the smartphone market grows, we will see movement from consumers towards other options outside of Andriod and iOS. Adoption is slow, in particular to anything new such as an OS.

  3. Louis
    - July 5, 2013
      -   Reply

    Apparently enough emotion worth writing a whole article about. ha ha. Keep piling on. I’m hoping for another couple bucks to drop in the stock before I load up.

  4. r
    - July 5, 2013
      -   Reply

    that was filled with emotion, good job!

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